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TILSITER, DER VIELSITER!

  • Mar 18
  • 2 min read

2 days. 16 visuals (5 of them gifs).

40+ kg of cheese. All to find the perfect pieces.



One that melts right.

Slices clean.

Stretches beautifully.

Gratinates with character.

Breaks beautifully into imperfect shapes.


And boy…this cheese can really do it all, and tastes insanely good.




‘Tilsiter der Vielsiter’ (‘Tilsiter, the versatile one’) is the name of this Swiss campaign shot for the iconic cheese.


This campaign demanded versatility at every level, exactly like its name suggests.


And honestly, it pushed us.


On set, there’s no hiding. You bring everything or you fall behind: technical skill, problem solving, speed, creativity, energy… and also extra hours.


Because things can go wrong. And sometimes they do.

Something new to solve, every time. No matter how experienced you are.


Together with food stylist Chiara Pallotti, we had to figure it out, piece by piece.

It wasn’t smooth. It wasn’t easy.


But that’s exactly why this is a campaign I’m sooo proud of.


These are the projects that matter.

The ones that force you to go beyond what you think you have.

The ones that remind you why you love this job!


++++++


Big up to the team:


Creative Director: Stefanie Huber

Food Stylist: Chiara Pallotti

Digi: Sandro Mazzola


Photographer: Matteo Rolfi

Represented by: Rockenfeller & Göbels







And a quick look behind the scenes :)



Matteo Rolfi

Flachsacker 2, 6330 Cham (Switzerland)

Instagram: @mrfotostudio.art

+41 (0) 76 7963796


Represented by:


Rockenfeller & Göbels (DACH region)

Tel. DE: +49 211 176 07125

Tel. CH: +41 44 5522 340


Mandala Creative Productions (Italy)

Tel. +39 02 3663 5750


Piccallo (United Kingdom)

Tel. +44 (0) 7973 305575


 
 
 

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Matteo Rolfi - Advertising photographer and director represented by

Rockenfellers & Göbels (DACH region), by Mandala Creative Productions (Italy) and by Piccallo (UK)

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